Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran
This study gives a reports on e-service quality and consumer purchase intention toward online ticketing, in this research we tried to find out why some group of people have stick to traditional channel for their purchase and some other group prefer to use online channel as a tool of shopping. The...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25256/1/service_quality.pdf http://irep.iium.edu.my/25256/ http://www.ipedr.com/vol38/031-ICEBI2012-A10046.pdf |
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| Summary: | This study gives a reports on e-service quality and consumer purchase intention toward online
ticketing, in this research we tried to find out why some group of people have stick to traditional channel
for their purchase and some other group prefer to use online channel as a tool of shopping. The outcome of
this study demonstrated a comprehensively integrated framework that can utilize by the policy makers and
business enterprises to understand significant relationships among dimensions of e-service quality, perceive
of usability, perceived risk and internet knowledge. Also this research considered how price perception and
online trust can be utilized to understand the consumer purchase intention toward online ticketing. In addition
the other factor which has made our study sophisticated is e-service quality which has significant effect on
consumer purchase intention behavior to have online purchase. However further research is needed to
examine these factors in Iran with the additional samples before generalization can be made. Upon of that, it
is also necessary to review consumer purchasing behavior in making decision to use internet as mean of
purchasing online rather than the traditional way |
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