Knowledge Strategy: The way to Sustain Competitive Advantage for Technology-based Enterprises

• Main Authors: Mhd Sarif, Suhaimi, Ismail, Yusof
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2012
• Subjects: HF5549 Personnel management
• Online Access: http://irep.iium.edu.my/24941/1/CR106.pdf; http://irep.iium.edu.my/24941/4/KMICe2012PresentationSlot.pdf; http://irep.iium.edu.my/24941/

This paper examines knowledge strategy to sustain competitive advantage for technology-based enterprises. From resource-based view, knowledge strategy enables firms to create and sustain competencies and capacity to outcompete rivals. Personal interview with 10 strategists from technology-based ente...