Online banking acceptance in Malaysia: a students' behaviour perspective
Purpose: Adopting the technology acceptance model, this research examines the factors that determine intention to use online banking in Malaysia, focusing on students of different faculties and different age groups of different higher educational institution in Malaysia. Perceived ease of use and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Institute of Management
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/15863/1/online_banking_acceptance_in_Malaysia-_a_students%27_behaviour_perspective.pdf http://irep.iium.edu.my/15863/ http://www.mim.org.my/index.php?option=com_content&view=article&id=228:malaysian-management-review&catid=1:latest-news |
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| Summary: | Purpose: Adopting the technology acceptance model, this research examines the
factors that determine intention to use online banking in Malaysia, focusing on students
of different faculties and different age groups of different higher educational institution
in Malaysia. Perceived ease of use and perceived usefulness are considered to be
the fundamental factors in detennining the acceptance and use of various information
technologies.
Design/methodology/ approach - The approach takes the form of an empirical study
with 303 usable responses on a questionnaire with five-point Likert scale.
Findings - The results indicate that perceived usefulness and perceived ease of use are
strong determinants of the students' behavioural intention to adopt online banking in
Malaysia. According to descriptive statistics, we have got 70.6% male and 29.4%
female's response. Out of which, are generally having 46.5% of their accounts in Bank
Muamalat and 32.7% in Bank Islam, and more than 50% of them having current
accounts in their respective banks. Usually 88.4% students are in between 15 to 30
years of their age. Most of them were the master's students of different fields and
approximately 50% utilise online banking services from the bank.
Research limitationsl implications - The use of convenience sampling in this study
weakens research bbjectivity and the relatively small size of the sample somewhat
limits generalisations.
Originality/value - Extends the understanding of the technology acceptance model
from students' behaviour perspective. |
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