Shari'ah compliant construction marketing - development of a new theory

• Main Authors: Preece, Christopher Nigel, Abdul Rashid, Khairuddin
• Format: Conference or Workshop Item
• Language: English
• Published: 2009
• Subjects: HF5001 Business. Business Administration; TH Building construction
• Online Access: http://irep.iium.edu.my/1261/1/Shariah_Complaint_Construction_Marketing_-_Development_of_a_New_Theory.pdf; http://irep.iium.edu.my/1261/

As more socially and environmentally conscious consumers, investors and wider stakeholders have started to question the business practices of organizations, so firms have had to review their business and marketing strategies, the way they produce their products and deliver services from a corporate...