Effectiveness of social media marketing as a sustainable futuristic tool for consumer decision-making process
The most recent development in Industry 4.0 and the marketing sector is social media marketing (SMM). Making impactful conversations is the cornerstone of success for any media (Agarwal, 2013). The latest sustainable marketing strategy is social media marketing, which is built on the widely accepted...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English English |
| Published: |
Apple Academic Press, Taylor and Francis Group
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/118308/1/118308_Effectiveness%20of%20social%20media%20marketing.pdf http://irep.iium.edu.my/118308/2/118308_Effectiveness%20of%20social%20media%20marketing_SCOPUS.pdf http://irep.iium.edu.my/118308/ https://www.taylorfrancis.com/chapters/edit/10.1201/9781003492160-18/effectiveness-social-media-marketing-sustainable-futuristic-tool-consumer-decision-making-process-ahasanul-haque-khushbu-agarwal |
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