Factors influencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers

This study explores the determinants of e-Naira adoption among Nigerian retailers, using the technology acceptance model (TAM) as its theoretical foundation. As Nigeria’s central bank-issued digital currency gains prominence, understanding what drives retailers to adopt e-Naira is vital for its wide...

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Main Authors: Ahmed, Mahfooz, Al-Hussaini, AbulFathi Ibrahim Saleh, Abubakar, Adamu
Format: Article
Language:English
English
English
Published: Springer Nature 2025
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Online Access:http://irep.iium.edu.my/116675/3/116675_Factors%20infuencing%20the%20intention%20to%20use.pdf
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spelling my.iium.irep.1166752025-01-09T07:04:27Z http://irep.iium.edu.my/116675/ Factors influencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers Ahmed, Mahfooz Al-Hussaini, AbulFathi Ibrahim Saleh Abubakar, Adamu HG221 Bitcoin/Cryptocurrency/Block Chain This study explores the determinants of e-Naira adoption among Nigerian retailers, using the technology acceptance model (TAM) as its theoretical foundation. As Nigeria’s central bank-issued digital currency gains prominence, understanding what drives retailers to adopt e-Naira is vital for its widespread implementation. The research employed a survey distributed to retailers in Abuja, with data from 326 respondents analysed using partial least squares structural equation modelling (PLSSEM) in SmartPLS 3. The findings indicate that perceived ease of use, perceived usefulness, and trust significantly influence retailers’ intentions to adopt e-Naira, which is consistent with TAM predictions. Conversely, financial concerns were not significant predictors of adoption. Emotionality was identified as a significant mediator between trust, financial concerns, and adoption intentions. These insights provide valuable guidance for policymakers and stakeholders in promoting digital currencies, particularly in emerging markets like Nigeria. The study contributes to the expanding literature on central bank digital currencies, highlighting the factors that influence their adoption among retailers in Nigeria. Springer Nature 2025-12-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/116675/3/116675_Factors%20infuencing%20the%20intention%20to%20use.pdf application/pdf en http://irep.iium.edu.my/116675/9/116675_Factors%20infuencing%20the%20intention%20to%20use_Scopus.pdf application/pdf en http://irep.iium.edu.my/116675/10/116675_Factors%20infuencing%20the%20intention%20to%20use_WOS.pdf Ahmed, Mahfooz and Al-Hussaini, AbulFathi Ibrahim Saleh and Abubakar, Adamu (2025) Factors influencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers. Journal of Financial Services Marketing, 30 (1). pp. 1-16. ISSN 1363-0539 E-ISSN 1479-1846 https://link.springer.com/article/10.1057/s41264-024-00294-4 10.1057/s41264-024-00294-4
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
English
topic HG221 Bitcoin/Cryptocurrency/Block Chain
spellingShingle HG221 Bitcoin/Cryptocurrency/Block Chain
Ahmed, Mahfooz
Al-Hussaini, AbulFathi Ibrahim Saleh
Abubakar, Adamu
Factors influencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers
description This study explores the determinants of e-Naira adoption among Nigerian retailers, using the technology acceptance model (TAM) as its theoretical foundation. As Nigeria’s central bank-issued digital currency gains prominence, understanding what drives retailers to adopt e-Naira is vital for its widespread implementation. The research employed a survey distributed to retailers in Abuja, with data from 326 respondents analysed using partial least squares structural equation modelling (PLSSEM) in SmartPLS 3. The findings indicate that perceived ease of use, perceived usefulness, and trust significantly influence retailers’ intentions to adopt e-Naira, which is consistent with TAM predictions. Conversely, financial concerns were not significant predictors of adoption. Emotionality was identified as a significant mediator between trust, financial concerns, and adoption intentions. These insights provide valuable guidance for policymakers and stakeholders in promoting digital currencies, particularly in emerging markets like Nigeria. The study contributes to the expanding literature on central bank digital currencies, highlighting the factors that influence their adoption among retailers in Nigeria.
format Article
author Ahmed, Mahfooz
Al-Hussaini, AbulFathi Ibrahim Saleh
Abubakar, Adamu
author_facet Ahmed, Mahfooz
Al-Hussaini, AbulFathi Ibrahim Saleh
Abubakar, Adamu
author_sort Ahmed, Mahfooz
title Factors influencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers
title_short Factors influencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers
title_full Factors influencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers
title_fullStr Factors influencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers
title_full_unstemmed Factors influencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers
title_sort factors influencing the intention to use the nigerian central bank digital currency (e‑naira) among nigerian retailers
publisher Springer Nature
publishDate 2025
url http://irep.iium.edu.my/116675/3/116675_Factors%20infuencing%20the%20intention%20to%20use.pdf
http://irep.iium.edu.my/116675/9/116675_Factors%20infuencing%20the%20intention%20to%20use_Scopus.pdf
http://irep.iium.edu.my/116675/10/116675_Factors%20infuencing%20the%20intention%20to%20use_WOS.pdf
http://irep.iium.edu.my/116675/
https://link.springer.com/article/10.1057/s41264-024-00294-4
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