Factors infuencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers
This study explores the determinants of e-Naira adoption among Nigerian retailers, using the technology acceptance model (TAM) as its theoretical foundation. As Nigeria’s central bank-issued digital currency gains prominence, understanding what drives retailers to adopt e-Naira is vital for its wide...
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my.iium.irep.1166752024-12-13T02:53:27Z http://irep.iium.edu.my/116675/ Factors infuencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers Ahmed, Mahfooz Al-Hussaini, AbulFathi Ibrahim Saleh Abubakar, Adamu HG221 Bitcoin/Cryptocurrency/Block Chain This study explores the determinants of e-Naira adoption among Nigerian retailers, using the technology acceptance model (TAM) as its theoretical foundation. As Nigeria’s central bank-issued digital currency gains prominence, understanding what drives retailers to adopt e-Naira is vital for its widespread implementation. The research employed a survey distributed to retailers in Abuja, with data from 326 respondents analysed using partial least squares structural equation modelling (PLSSEM) in SmartPLS 3. The fndings indicate that perceived ease of use, perceived usefulness, and trust signifcantly infuence retailers’ intentions to adopt e-Naira, which is consistent with TAM predictions. Conversely, fnancial concerns were not signifcant predictors of adoption. Emotionality was identifed as a signifcant mediator between trust, fnancial concerns, and adoption intentions. These insights provide valuable guidance for policymakers and stakeholders in promoting digital currencies, particularly in emerging markets like Nigeria. The study contributes to the expanding literature on central bank digital currencies, highlighting the factors that infuence their adoption among retailers in Nigeria. Springer Nature 2025-12-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/116675/3/116675_Factors%20infuencing%20the%20intention%20to%20use.pdf Ahmed, Mahfooz and Al-Hussaini, AbulFathi Ibrahim Saleh and Abubakar, Adamu (2025) Factors infuencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers. Journal of Financial Services Marketing, 30 (1). pp. 1-16. ISSN 1363-0539 E-ISSN 1479-1846 https://link.springer.com/article/10.1057/s41264-024-00294-4 https://doi.org/10.1057/s41264-024-00294-4 |
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HG221 Bitcoin/Cryptocurrency/Block Chain Ahmed, Mahfooz Al-Hussaini, AbulFathi Ibrahim Saleh Abubakar, Adamu Factors infuencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers |
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This study explores the determinants of e-Naira adoption among Nigerian retailers, using the technology acceptance model (TAM) as its theoretical foundation. As Nigeria’s central bank-issued digital currency gains prominence, understanding what drives retailers to adopt e-Naira is vital for its widespread implementation. The research employed a survey distributed to
retailers in Abuja, with data from 326 respondents analysed using partial least squares structural equation modelling (PLSSEM) in SmartPLS 3. The fndings indicate that perceived ease of use, perceived usefulness, and trust signifcantly infuence
retailers’ intentions to adopt e-Naira, which is consistent with TAM predictions. Conversely, fnancial concerns were not
signifcant predictors of adoption. Emotionality was identifed as a signifcant mediator between trust, fnancial concerns,
and adoption intentions. These insights provide valuable guidance for policymakers and stakeholders in promoting digital currencies, particularly in emerging markets like Nigeria. The study contributes to the expanding literature on central bank
digital currencies, highlighting the factors that infuence their adoption among retailers in Nigeria. |
format |
Article |
author |
Ahmed, Mahfooz Al-Hussaini, AbulFathi Ibrahim Saleh Abubakar, Adamu |
author_facet |
Ahmed, Mahfooz Al-Hussaini, AbulFathi Ibrahim Saleh Abubakar, Adamu |
author_sort |
Ahmed, Mahfooz |
title |
Factors infuencing the intention to use the Nigerian central bank
digital currency (E‑Naira) among Nigerian retailers |
title_short |
Factors infuencing the intention to use the Nigerian central bank
digital currency (E‑Naira) among Nigerian retailers |
title_full |
Factors infuencing the intention to use the Nigerian central bank
digital currency (E‑Naira) among Nigerian retailers |
title_fullStr |
Factors infuencing the intention to use the Nigerian central bank
digital currency (E‑Naira) among Nigerian retailers |
title_full_unstemmed |
Factors infuencing the intention to use the Nigerian central bank
digital currency (E‑Naira) among Nigerian retailers |
title_sort |
factors infuencing the intention to use the nigerian central bank
digital currency (e‑naira) among nigerian retailers |
publisher |
Springer Nature |
publishDate |
2025 |
url |
http://irep.iium.edu.my/116675/3/116675_Factors%20infuencing%20the%20intention%20to%20use.pdf http://irep.iium.edu.my/116675/ https://link.springer.com/article/10.1057/s41264-024-00294-4 https://doi.org/10.1057/s41264-024-00294-4 |
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