Cross-generational customer journey analysis: unveiling Instagram's effectiveness in clinic marketing
The rise in private primary care necessitates clinic entrepreneurs to innovate and improve clinic performance through effective marketing, particularly through social media platforms like Instagram. The digital era presents challenges due to the simultaneous presence of five generations: baby boomer...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/116515/7/116515_Cross-generational%20customer%20journey%20analysis.pdf http://irep.iium.edu.my/116515/ https://jmmr.umy.ac.id/index.php/jmmr/article/view/423 |
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