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A conceptual thrift-tee business model: fostering a sustainable and affordable online bazaar for B40 community while nurturing B40 thrift-preneurs

Thrift-Tee is a conceptual business model developed specifically for the group that represents the lowest-income earners in Malaysia categorized as B40, for a safer and convenient platform to buy, sell and donate preloved and thrift items. This paper outlines a conceptual business model that utilize...

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Bibliographic Details
Main Authors: Zainuddin, Siti Nur Hidayah, Mohd Marzuki, Aida Najihah, Awang, Mazidah Aiman, Mohd Zaki, Aina Zahira, Ahmad Dahlan, Abdul Rahman
Format: Article
Language:English
Published: IIUM Press 2024
Subjects:
T58.6 Management information systems
Online Access:http://irep.iium.edu.my/113930/7/113930_A%20conceptual%20thrift-tee%20business%20model.pdf
http://irep.iium.edu.my/113930/
https://journals.iium.edu.my/kict/index.php/jisdt/article/view/477/300
https://doi.org/10.31436/jisdt.v6i1.477
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Internet

http://irep.iium.edu.my/113930/7/113930_A%20conceptual%20thrift-tee%20business%20model.pdf
http://irep.iium.edu.my/113930/
https://journals.iium.edu.my/kict/index.php/jisdt/article/view/477/300
https://doi.org/10.31436/jisdt.v6i1.477

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