Navigating turbulence: the resilient journey of RZ Aviation in the face of global challenges

• Main Authors: Suib, Fatin Husna, Sharmin, Tamanna, Afruza, Akter Miss, Mohd Dzulkifli, Nur Nasreen, Md Zahirul, Islam, Mohd Nazri, Farahana
• Format: Article
• Language: English
• Published: IIUM Press 2024
• Subjects: G156.5.S87 Sustainable tourism
• Online Access: http://irep.iium.edu.my/113536/1/113536_Navigating%20turbulence.pdf; http://irep.iium.edu.my/113536/; https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/251

The travel and tourism industry, a vital global economic component, historically showcases resilience against various challenges. However, the COVID-19 pandemic introduced unprecedented disruptions, significantly affecting small and medium enterprises (SMEs) like RZ Aviation. Based in Dhaka, Banglad...