Tourist Preferences, the Use of Social Media, and Travel Behaviours among Youth in Malaysia

• Main Authors: Ahmad, Siti Yuliandi, Pg Idris, Nur Qasdina Asyura
• Format: Article
• Language: English
• Published: 2024
• Subjects: G156.5.S87 Sustainable tourism; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/112819/1/Tourist%20Preferences%2C%20the%20Use%20of%20Social%20Media%2C%20and%20Travel%20Behaviours%20among%20Youth%20in%20Malaysia.pdf; http://irep.iium.edu.my/112819/; https://www.akademiabaru.com/submit/index.php/arbms/article/view/5240

The tourism sector in Malaysia plays a significant role in driving economic development, with particular emphasis on the youth travel market. The influence of social media on young individuals' travel preferences and behaviours is of considera...