Technological-Organisational-Environmental Factor Of Adopting Social Media Marketing Among Asnaf Entrepreneurs At Kuala Perlis Rural Tourism Destination

• Main Authors: Mohamed Izwanee, Nur Izzah Yasmin, Mohd, Nur Shuhadah, Abd Rahman, Nur Hidayah, Kamarudin, Lina Munirah, Shahidan, Athifah Najwani
• Format: Proceeding Paper
• Language: English; English
• Published: 2024
• Subjects: BPH Islamic Economics; BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development; HB Economic Theory; HF5001 Business. Business Administration; T Technology (General)
• Online Access: http://irep.iium.edu.my/112745/1/ICLET%202023_1_Technological-Organisational-Environmental%20Factor%20Of%20Adopting%20Social%20Media%20Marketing.pdf; http://irep.iium.edu.my/112745/2/ICLET%202023.pdf; http://irep.iium.edu.my/112745/; https://conference.iium.edu.my/iclet2023/

Rural tourism and agrotourism play a crucial role in regional development, with small and medium-sized enterprises (SMEs) acting as key contributors by attracting tourists through their products and activities, although the accessibility of social media platforms for promoting SMEs may pose challeng...