Importance of financial literacy and awareness in microtakaful: implications for industry stakeholders

A take-up rate of microtakaful products depends very much on the awareness, knowledge and understanding of the targeted customer segment. Malaysian microtakaful programmes target the Bottom 40% (B40) of society with literacy and awareness. Due of the poor penetration rate of microtakaful goods despi...

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Bibliographic Details
Main Authors: Md Ariffin, Kartina, Kassim, Salina, Redzuan, Nur Harena, Zakariyah, Habeebullah
Format: Proceeding Paper
Language:English
English
Published: 2024
Subjects:
Online Access:http://irep.iium.edu.my/112261/1/ICONIE2024_12%20Financial%20literacy%20and%20awarenesss%20in%20microtakaful.pdf
http://irep.iium.edu.my/112261/2/ICONIE2024_12%20Financial%20literacy%20and%20awarenesss%20in%20microtakaful.pdf
http://irep.iium.edu.my/112261/
https://ircief.kuis.edu.my/the-3rd-iconie-2024-e-proceeding/
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