Antimicrobial resistance: strategies for effective messaging

• Main Author: Ismawi, Hidayatul Radziah
• Format: Book
• Language: English
• Published: Malaysian Integrated Medical Professionals Association (MIMPA) 2024
• Subjects: RA Public aspects of medicine; RM Therapeutics. Pharmacology; RM147 Administration of Drugs and Other Therapeutic Agents
• Online Access: http://irep.iium.edu.my/112140/1/112140_Antimicrobial%20resistance.pdf; http://irep.iium.edu.my/112140/; https://www.mmgazette.com/e-books/

Antibiotic resistance threatens to render our most potent medical treatments ineffective, jeopardising not only individual health but also public health on a global scale. Yet, despite its severity, antibiotic resistance is often misunderstood or overlooked by the public. This e-book aims to bridge that gap by providing clear, concise, and persuasive messaging strategies to engage diverse audiences. Whether you are a healthcare professional, educator, policymaker, or simply someone passionate about raising awareness, the insights and techniques outlined in this ebook will empower you to convey the urgency of antibiotic resistance in a compelling and impactful manner. Together, we can inspire action, promote responsible antibiotic use, and safeguard the effectiveness of these life-saving medications for generations to come.