Analysis of cognitive responses and affective responses in virtual reality tourism: a focus on mosque visits among Muslims

• Main Authors: Md Sawari, Siti Salwa, Mat Desa, Sıtı Nuur Hamızah, Hussin, Siti Rahayu
• Format: Article
• Language: English
• Published: Publications International Lahore, Pakistan 2024
• Subjects: BPG80 Islam and tourism. Sustainable tourism; BPG87 Islamic tourism. Halal issues
• Online Access: http://irep.iium.edu.my/111945/2/111945_Analysis%20of%20cognitive%20responses.pdf; http://irep.iium.edu.my/111945/; http://www.sci-int.com/Search?catid=172

The surge in Muslim travelers and the swift growth of virtual reality technology are transforming the global tourism industry. This convergence emphasizes the urgent necessity for in-depth academic inquiry into virtual reality's role in Muslim tourism, providing a fertile ground for future research. Consequently, this study focuses on investigating the influence of authentic experiences. The primary objective of this study is to investigate the influence of cognitive response and affective response towards intention in visiting mosque. The research methodology is quantitative, encompassing 100 Muslim respondents. Data analysis was conducted using the IBM Statistical Package for Social Science (SPSS), encompassing descriptive, pearson correlation and regression analyses. This study unveils that cognitive and affective responses experienced through virtual reality significantly impact the decision-making of Muslim tourists when considering visits to mosques in the future. This study holds substantial implications for understanding cognitive and affective responses in relation to the intention to visit mosques within the tourism context, with the potential to influence the future of mosque tourism.