The role of halal-friendly hospitality services in increasing visit intention: a muslim tourist perspective
Halal friendly hospitality, rooted in the Quran and Hadith, signifies the practice of providing guests with Halal-compliant food, beverages, and accommodations. This study investigates the pivotal role of Halal friendly hospitality services in enhancing visit intention among Malaysian Muslim tourist...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/110020/7/110020_The%20role%20of%20halal-friendly%20hospitality%20services.pdf http://irep.iium.edu.my/110020/ https://www.e-journal.uum.edu.my/index.php/ijib/article/view/19947/4167 https://doi.org/10.32890/ijib2023.8.2.1 |
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