Rationalising factors influencing the effective utilisation of big data in Malaysian fintech companies

• Main Authors: Ibrahim Ahmed, Ibrahim Nasreldin, Abdullah, Lili Marziana, Mohd Nor, Rizal
• Format: Article
• Language: English
• Published: New Millennium Discoveries 2023
• Subjects: T Technology (General)
• Online Access: http://irep.iium.edu.my/109803/7/109803_Rationalising%20factors%20influencing%20the%20effective%20utilisation.pdf; http://irep.iium.edu.my/109803/; https://ijmar.org/v10n1/23-004.html; https://doi.org/10.18646/2056.101.23-004

In Malaysia, Fintech companies are leveraging Big Data technology to serve effectively the targeted markets. As the financial industry continues to develop, there is a great potential for the further growth and use of Big Data in Fintech in Malaysia. This is an exploratory study which is set to iden...