THE GIS AND SWOT ANALYSIS FOR THE LANGUAGE IN TOURISM: A STUDY ON THE LOCAL DIALECT IN MUAR, JOHOR, MALAYSIA.

• Main Authors: Abd Rahman, Nur Hidayah, Nopiah, Julaina, Azhar, Shazriena Izlin, Rosly, Nurul Jamilah
• Format: Proceeding Paper
• Language: English; English; English; English
• Published: Springer Nature Switzerland AG 2023
• Subjects: G Geography (General); H Social Sciences (General); H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/109431/1/final_LANGUAGES%20IN%20MUAR%20TOURISM.pdf; http://irep.iium.edu.my/109431/2/Copy%20Right%20%20-%20ICBT%E2%80%992023_0245%20%281%29.pdf; http://irep.iium.edu.my/109431/3/ICBT2023%20Schedule_Version_24_10_2023_Online.pdf; http://irep.iium.edu.my/109431/4/Organizer-Decision-Details%20_%20ICBT%E2%80%992023_0245%20%282%29.pdf; http://irep.iium.edu.my/109431/

Malaysia is fortunate to have a diverse range of cultures and languages. Nonetheless, there are limitation of previous studies conducted in Malaysia that emphasize on the value of local language, particularly on the distinctive local dialects in Malaysia. This research has two goals: first, to ident...