A systematic review on the effectiveness of using user-generated content in e-commerce marketing
This systematic literature review examines the effectiveness of user-generated content (UGC) in ecommerce marketing, specifically focusing on its impact on customer trust, engagement, and purchase behavior. The review identifies key determinants of UGC effectiveness by analyzing multiple studies,...
Saved in:
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
AIRCC Publishing Corporation
2023
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/107365/1/107365_A%20systematic%20review%20on%20the%20effectiveness.pdf http://irep.iium.edu.my/107365/ https://aircconline.com/abstract/ijcsit/v15n4/15423ijcsit09.html |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!