MY SAFAR APPS: SIMPLIFYING MUSLIM TRAVEL EXPERIENCE

• Main Authors: Sawari, Siti Salwa, Ahmad, Siti Yuliandi
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2023
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/106881/1/SI493_-_Acceptance_Letter.pdf; http://irep.iium.edu.my/106881/7/My%20Safar%202.0%20revised%2012%20Sept%202023.pdf; http://irep.iium.edu.my/106881/

When travelling to new countries, Muslim tourists face challenges finding halal products and services. This is especially true in Malaysia, where Muslim-friendly travel apps still need to be improved. While prior research has sought to identify halal products to cater to the needs of Muslims, there...