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The limited-edition or what they call "Scarcity Marketing": propaganda or a promotional strategy through "FOMO" thinking

The case describes the phenomenal element of scarcity marketing effects on customers' purchase intention. It is a concern as nowadays it has started showing some elements of customer exploitation due to their level of innocence that is easily driven by the mentality of "Fear of Missing Out...

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Bibliographic Details
Main Authors: Abdul Wahid, Nur Kamariah, Wan Husain, Wan Rohaida
Format: Article
Language:English
Published: IIUM Press 2023
Subjects:
HB201 Value. Utility
HB238 Competition. Production. Wealth
HB801 Consumption. Demand
HF5387 Business ethics
HF5410 Marketing. Distribution of products
HF5437 Purchasing. Selling. Sales personnel. Sales executives
HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
HF5801 Advertising
Online Access:http://irep.iium.edu.my/105960/13/105960_The%20limited-edition%20or%20what%20they%20call%20Scarcity%20Marketing.pdf
http://irep.iium.edu.my/105960/
https://journals.iium.edu.my/ijcsm/index.php/jcsm/issue/view/31
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http://irep.iium.edu.my/105960/13/105960_The%20limited-edition%20or%20what%20they%20call%20Scarcity%20Marketing.pdf
http://irep.iium.edu.my/105960/
https://journals.iium.edu.my/ijcsm/index.php/jcsm/issue/view/31

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