Analyzing political campaign effects : a test of the third-person effects theory

• 主要な著者: Syed Abdullah Idid, Syed Arabi, Wok, Saodah
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2010
• 主題: J General legislative and executive papers; JC Political theory
• オンライン･アクセス: http://irep.iium.edu.my/10431/4/analyzing_political_campaign_effect_A_test_of_the_Third-Person_effects_theory___Saodah_Wok.pdf; http://irep.iium.edu.my/10431/

This paper tests the use of Third-Person Effect Theory (TPET) on political campaign on self, family, supporters, non-supporters, and non-supporters of other parties. Previous research mainly tested the TPET on the mass media. Thus, the application of the TPET is extended to gauge the effect of polit...