The adoption of integrated marketing communication by B40 women in Malaysia: an Islamic perspective
Women make up almost half of the Malaysian population in 2021. A sizeable number of the women are poor and categorised as the Bottom 40 percent (B40). The focus of the study is on Muslim B40 women who are already entrepreneurs. The purpose of the study was on examining out how these women who have p...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kolej Universiti Islam Melaka
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/100140/2/100140_The%20adoption%20of%20integrated%20marketing%20communication.pdf http://irep.iium.edu.my/100140/ https://kuim.edu.my/journal/index.php/JULWAN/article/view/896 |
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