Sales Indicator Support System

• Main Author: Mohamad Ariffin, Nurwaheeda
• Format: Final Year Project
• Language: English
• Published: Universiti Teknologi Petronas 2011
• Subjects: T Technology (General)
• Online Access: http://utpedia.utp.edu.my/8576/1/2011%20-%20Sales%20indicator%20support%20system.pdf; http://utpedia.utp.edu.my/8576/

Data analysis and knowing customer purchasing behaviour are vital in determining sales of products in retailing industry. However, most of the business owners do not realize the significance of actual analysis and the importance of customer buying patterns but only focusing on data administration. Realising this problem, the author suggests a system that can evaluate customer purchasing behaviour by analysing each of their transactions using Market Basket Analysis approach. The scope of this project is focusing on retailing industry, narrowed down to the grocery stores and mini market. The methodology of the research includes online research, interview with the owner of a grocery store and also the implementation of prototyping model. Sales Indicator Support System is one of the tools that give advantage to the retailers in identifying customer purchasing behavior. The system will create an analysis report for the sales of the products and relationship among the items; giving ideas to the business owners on how they can improve their marketing strategy focusing in store layout and promotion.