Website Personalization Based on Demographic Data

This study focuses on websites personalization based on user's demographic data. The main demographic data that used in this study are age, gender, race and occupation. These data is obtained through user profiling technique conducted during the study. Analysis of the data gathered is done t...

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Bibliographic Details
Main Author: Kamal Nasir, Intan Najua
Format: Final Year Project
Language:English
Published: Universiti Teknologi Petronas 2005
Subjects:
Online Access:http://utpedia.utp.edu.my/8150/1/2005%20-%20Website%20Personalization%20Based%20on%20Demographic%20Data.pdf
http://utpedia.utp.edu.my/8150/
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