An Online Augmented Reality Based Car Showroom

• Main Author: Md Zahari, Siti Sarah
• Format: Final Year Project
• Language: English
• Published: Universiti Teknologi Petronas 2011
• Subjects: T Technology (General)
• Online Access: http://utpedia.utp.edu.my/6846/1/2011%20-%20An%20online%20augmented%20reality%20car%20showroom.pdf; http://utpedia.utp.edu.my/6846/

This report aims to give a comprehensive explanatory of the project entitled the augmented reality car showroom. The project is initiated to address current limitations of physical car showroom whereby it requires a lot of cost and resources just to sell a car. For players in automotive industry, an alternative that can reduce larger portion of cost is an interesting way to be discussed. Thus, this project has come into the picture with the ol:!jectives of gathering background information about current business model, advantages as well as its' limitations. The project also objectively created to provide the solution from the previous stated objective by developing a web-based application embedded with AR technology. The scope of study for this project revolves around the basic concept of augmented reality, customers behaviours toward overall car buying process, the basic concept of 3D modelling for car model, the functionalities of conventional car showroom and marketing, the web design and development, the integration of augmented reality technology in web-based application as well as developing a prototype that up to displaying a 3D car model. This report consists of five (5) major chapters including introduction, literature review, methodology, result and discussion and conclusion.