TourDroid: Mobile Travel Assistant: A Visit Perak Year 2012 Case Study

• Main Author: Mohamad Anif bin Adenan, Mohamad Anif
• Format: Final Year Project
• Language: English
• Published: Universiti Teknologi PETRONAS 2012
• Subjects: T Technology (General)
• Online Access: http://utpedia.utp.edu.my/3890/1/11980_MOHAMAD_ANIF_BIN_ADENAN_dissertation_anif_1269.pdf; http://utpedia.utp.edu.my/3890/

Tourism has always been among the nation’s most profitable sector. Without it, Malaysia cannot be this prosper and well developed. Governments have always increased their investments in seeing this sector to grow harmoniously. With the correct way of advertising and marketing – most preferably the cheapest way possible, the tourism sector would be able to create much more inflow to the nation. An empirical study is done to link up how Android Smartphone application can become the most influential marketing tools in promoting tourism with the objective to redefine tourism experience to the tourists and travelers. With Perak State Tourism as the ‘client’ and Visit Perak Year 2012 as the case study, this project is aimed to help Perak Tourism provides better assistance to tourists who visit Perak by providing them with a mobile application called “TourDroid” functioning as a mobile checklist of fun and must-do activities at iconic places around Perak. The scope of this project is narrowed to top 10 icons of Perak namely, Royal Belum State Perak, Matang Mangrove Forest, Gua Tempurung, Perak’s Herbal Garden, Sungai Klah Hot Spring, Orang Utan Island, Zoo Taiping & Night Safari, Ipoh’s lime stones caves, Lumut & Pangkor Island and last but not least Kuala Kangsar as the crafts and arts hub of Perak. As the project goes, the deliverables would be a mobile application using Android operating systems called the TourDroid. By leveraging on the market potential of Android OS, TourDroid as a mobile application is seen to be a great opportunity to be further enhanced and provide better service to tourists.