Online Advertising – Profitable Keyword Recommender System

• Main Author: Hamid, Noor Hasomy
• Format: Final Year Project
• Language: English
• Published: Universiti Teknologi Petronas 2013
• Online Access: http://utpedia.utp.edu.my/13573/1/Noor%20Hasomy_13962.pdf; http://utpedia.utp.edu.my/13573/

The main objective of this project is to create a web based system that provides a solution to find profitable keywords; Thus, increasing the efficiency of money spent in online advertisement. By using suitable algorithm and set of database, a list of profitable keyword could be produced, which inclusive the words and the suggested price to bid on. This system will help the advertisers in investing their money of the right keywords and price which increase the money spending and also the efficiency of it. To study the awareness of the online advertising among public, a set of questionnaire has been distributed among students of UniversitiTeknologi PETRONAS. The result from the questionnaire is used to study the awareness and also the importance of keywords among the public. Since the author only has less than 10 months to complete the project, she used the Rapid Application Development (RAD) as the methodology. In this report, the Gantt Chart, key milestone, along with key activities has been included as a guideline in developing the project and also, to keep track the progress of the project. Both Gantt Chart and key milestones are inclusive of both FYP 1 and FYP 2.