Matching Contextual Ads and Web Page Contents through Computational Advertising: Getting the Best Match
The technological transformation and automation of digital content delivery has revolutionized the media industry. What is more, the Internet is rapidly turning into an advertising channel. Just in the United States, Internet advertising revenues hit $7.3 billion for the first quarter of 2011, repre...
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| Main Author: | |
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| Format: | Final Year Project |
| Language: | English |
| Published: |
Universiti Teknologi Petronas
2013
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| Online Access: | http://utpedia.utp.edu.my/13567/1/Thesis_13320_Nur%20Izyan%20Izzati%20Abd%20Halim.pdf http://utpedia.utp.edu.my/13567/ |
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