Cognitive Psychology to Enhance Internet Marketing Website

• Main Author: Mohd Puad, Siti Noor Shahiera
• Format: Final Year Project
• Language: English
• Published: Universiti Teknologi PETRONAS 2011
• Subjects: T Technology (General)
• Online Access: http://utpedia.utp.edu.my/10306/1/2011%20Bachelor%20-%20Cognitive%20Psycology%20To%20Enhance%20Internet%20Marketing%20Website.pdf; http://utpedia.utp.edu.my/10306/

In this new era, people need money for continuous of life. This has force people to work and gain money for themselves and also for house-hold income. When both parents are working, sometimes problem such as child care problem arise. One of the alternatives to avoid this problem is by earning income from home, which is through home-based business. The introduction of Internet has helped people those involve in home basedbusiness. They started to sell the product world-widely through Internet and has their own virtual shop in the Internet. Cognitive Psychology is one of the methods that can be used to enhance Internet marketing website. The main objective of this project is to develop an Internet marketing website that fully implemented Cognitive Psychology elements. There are a lot of online shopping websites nowadays but some of them failed to attract customer which lead to fail in internet marketing. The approach proposes for development of the project is prototyping methodology. A chosen product, which is ladies dress, will be sold through the website. This project also will provide guidelines for future use regarding the website development; the architecture of the website by taking into consideration about Cognitive Psychology.