A predictive analysis on student behaviour in UTAR by using e-commerce platform

• Main Author: Chin, Wai Teng
• Format: Final Year Project / Dissertation / Thesis
• Published: 2024
• Subjects: T Technology (General); TD Environmental technology. Sanitary engineering
• Online Access: http://eprints.utar.edu.my/7022/1/fyp_IB_2024_CWT.pdf; http://eprints.utar.edu.my/7022/

People frequently use e-commerce platforms as their main daily shopping method during the global Covid-19 pandemic. E-commerce platforms are indispensable application software for university students. There will be a notable increase in their intention to purchase, particularly during promotional pe...