Factors affecting consumer brand loyalty on personal care products
Brand loyalty is a significant determinant of the success, and even the survival of an organization. As the growth of personal care market is seeing an upward trend in both globally and locally, it is crucial for personal care brands to attract more loyal customers to stand out in the industry and c...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6749/1/202310%2D12_Ooi_Xin_Yi_Dr._Foo_Meow_Yee_OOI_XIN_YI.pdf http://eprints.utar.edu.my/6749/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!