Consumer's coping strategies toward packaging waste in food delivery service

• Main Author: Tan, Shin Rhu
• Format: Final Year Project / Dissertation / Thesis
• Published: 2024
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.utar.edu.my/6744/1/202310%2D29_Final_Year_Project_(FYP)_TAN_SHIN_RHU.pdf; http://eprints.utar.edu.my/6744/

The rapid growth of e-commerce and busy lifestyles has led to a surge in demand for door-to�door food delivery services in Malaysia. However, the popularity of food delivery services has raised considerable environmental issues regarding the disposal of packaging materials. This study investigates consumer coping strategies towards food packaging waste in the context of food delivery services. Data were collected from a diverse sample of consumers across various demographic segments through questionnaire survey. The findings reveal that consumers employ a variety of coping strategies to address food packaging waste, which are self-sufficient coping strategy, avoidance coping strategy and socially supported coping strategy. These coping strategies can influence consumer awareness of single use plastic packaging. Thus, this study aims to understand how consumers behave and think about packaging waste from food delivery services.