How artificial intelligence (AI) is transforming tourism industry

AI-driven big data analysis is transforming the tourism industry. This study focuses on AI's impact on the tourism industry from tourists' perspectives, filling a significant research gap. The general objective of this study is to examine how AI is transforming the tourism industry. With...

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Bibliographic Details
Main Author: Boon, Yi Jean
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
Online Access:http://eprints.utar.edu.my/6725/1/202310%2D59_Boon%2DYi%2DJean_BOON_YI_JEAN.pdf
http://eprints.utar.edu.my/6725/
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