A customized scrum framework for agile implementation of customer relationship management systems: a qualitative study with a Malaysian salesforce implementation partner
Despite extensive research on CRM, a critical gap exists – the influence of real-world CRM implementation frameworks on project success. This study addresses this gap alongside the lack of an integrated, agile framework for CRM implementations within Information Systems research. This qualitative...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6463/1/2300150.pdf http://eprints.utar.edu.my/6463/ |
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