Exploring customer motivation and behavioural intention: a case study of Malaysian Chinese university students and their behavioural intentions on using XiaoHongShu (RED)
Social media has a significant influence on human life, and people will utilise it for different purposes to satisfy their needs. The rise of XiaoHongShu, commonly known as RED, has gained significant attention in Malaysian society due to its widespread usage among the population. This study aims to...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/6407/1/DENA_BONG_KAH_HUAN_2001605_FYP.pdf http://eprints.utar.edu.my/6407/ |
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