Investigating international tourists’ behavioural intention for medical tourism in Malaysia: the influence of destination trust, threat and coping appraisals
This study aims to understand international tourists' behavioural intention for medical tourism in Malaysia. A theoretical model from Protection Motivation Theory (PMT), consisting of the components of threat appraisal and coping appraisal, was applied to the study. Destination trust is include...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/6212/1/Seow_Ai_Na_1301480.pdf http://eprints.utar.edu.my/6212/ |
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