Investigation of Malaysian youth’s intention to participate in the gig economy

• Main Authors: Hon, Jin Kang, Loh, Yi Xuan, Wong, Yun Tinn
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: HB Economic Theory; HC Economic History and Conditions; HG Finance
• Online Access: http://eprints.utar.edu.my/6068/1/fyp_FE_2023_HJK.pdf; http://eprints.utar.edu.my/6068/

In this study, the central theme is to investigate the intention of Malaysian Youth to participate in the Gig economy. Attitudes (ATT), Perceived Behaviour Control (PBC), Subjective Norm (SN), Pull Motivation (PLM), and Push Motivation (PSM) will be the exogenous variables (IV) in our study. Further...