Determinants that influence the acceptance of generation Z in Malaysia towards complementary and alternative medicine
In recent years, the growing popularity of Complementary and Alternative Medicine (CAM) has become a noteworthy trend, even in the midst of remarkable advancements in Western medicine. This study examines the acceptance of CAM among Generation Z in Malaysia. Utilizing the Theory of Perceived Risk, q...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5985/1/fyp_MK_2023_TWT.pdf http://eprints.utar.edu.my/5985/ |
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