The mediating roles of social comparison orientation and fear of missing out on young Malaysia user’s self esteem

• Main Author: Choong, Samuel Chee Sum
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: HE Transportation and Communications
• Online Access: http://eprints.utar.edu.my/5847/1/FYP_Samuel_Choong_Clean_Version.pdf; http://eprints.utar.edu.my/5847/

This present study was proposed to examine the possible link between social comparison orientation (SCO) and fear of missing out (FOMO) with the recent downfall in young user's self-esteem in Malaysia. The mediators in this research will be the SCO and FOMO as both jointly mediate the connection between young user's self-esteem in Malaysia, that is, young user's feeling of low self-esteem is connected with the increase in SCO and FOMO. Besides that, this research also investigates whether SCO and FOMO are significantly linked, suggesting users with high SCO will have a high chance of developing FOMO. The data will be collected from undergraduate students, aged 15 to 25, in Malaysia, through a survey method. The participants were expected to answer a three-part questionnaire. The expected result from this study would be a positive connection between SCO and FOMO, which will bring an effect to Malaysia young user self-esteem.