Perception of conventional TV and OTT video streaming platforms among university students in Klang Valley
In the past 10 years, over-the-top (OTT) video streaming platforms have slowly emerged in the market, challenging the dominance of conventional TV. The improved viewing experience of the OTT platforms has changed the viewing behaviour of the audience and caused dissatisfaction towards conventional T...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/5844/1/Chan_Hern_Xi_1902188.pdf http://eprints.utar.edu.my/5844/ |
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