The influence of university – Students relationship on attitude, word of mouth, and academic performance

The public relations function aims to build and maintain a mutually beneficial relationship between an organization and the public. In recent years, universities have focused on improving teaching environments, academic information systems, and facilities, all of which contribute to enhancing organi...

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Bibliographic Details
Main Authors: Ruan, Yulu, Wong, Wei Yuan, Arvind, S.Santhaselvan, Lim, Anthony Kang En
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
Online Access:http://eprints.utar.edu.my/5797/1/fyp_PR_2023_RY.pdf
http://eprints.utar.edu.my/5797/
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