The influence of electronic word of mouth (ewom) on the purchase intention of technological gadgets
Electronic word-of-mouth (eWOM) can be defined as any positive or negative opinion or comment that is created by potential, actual, or past users about a good or a company via the internet. The main objective of this study is to identify key factors affecting the purchase intention of technological...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/5676/1/TIEW_KEH_YENG.pdf http://eprints.utar.edu.my/5676/ |
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