The role of technology orientation and big data analytics (BDA) adoption on the business performance among Malaysian SMEs: Mediating role of competitive advantage
The emergence of big data has revolutionized the way companies operate and make decisions. Big data refers to the large and complex data sets that are generated from various sources, including social media, customer interactions, and website. However, for SMEs in developing countries, such as in Mal...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/5675/1/SEOW_LAI_YEOW.pdf http://eprints.utar.edu.my/5675/ |
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