The sustainable development of hotel buildings in China
In China, the issue of sustainable themed hotel is critical due to market competition locally and internationally. The management and customer are still lacking in awareness of the issue of sustainability yet the national regulation requires the industry to be green and conserve resources in terms o...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/5648/1/fyp_MSCM_2023_LD.pdf http://eprints.utar.edu.my/5648/ |
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| Summary: | In China, the issue of sustainable themed hotel is critical due to market competition locally and internationally. The management and customer are still lacking in awareness of the issue of sustainability yet the national regulation requires the industry to be green and conserve resources in terms of development design, maintenance requirements, resource use and waste discharge, and management awareness that affects business costs and ultimate profitability. The aim of the study is to determine the sustainable factors for the theme hotel industry. The research objective are to identify sustainability programs are being conducted by hotel management to instill awareness in the organization to remain competitive, to analyze the sustainability factors critical for theme hotels and to distinguish if being sustainable attracts customer loyalty and hotel branding. The research method utilizes a case study of a franchise brand hotel ‘Shuxiangmendi’ where an interview is carried among the management team, staff and customers across three different hotel branches located at Suzhou, China. The results are coded and themed in Excel format. The conclusion of the study indicates that continuous and standardized training is needed for staff awareness on sustainability. This needs to be followed up with an evaluation exercise of their performance in relation to the hotel policies regarding environmentally friendly resource, utilization, conservation and pollution control especially in regards to food waste, water and electricity monitoring and waste control behaviors. This occurs in a lack of supportive government policy that is prescriptive and punitive in nature. However, customers are satisfied and loyal to the brand due to its sustainability efforts |
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