Examining the factors influencing the consumer retention in Maybank's electronic banking services
The COVID-19 pandemic outbreak has significantly impacted the banking institution, especially accelerated the development and usage of electronic banking system. Due to the convenience of electronic banking, users of electronic banking have increased significantly, but there are also customer groups...
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| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5415/1/fyp_BF_2023_CCQ.pdf http://eprints.utar.edu.my/5415/ |
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