International travelers perception and experience toward airline service quality

• Main Author: Boey, Zu Qi
• Format: Final Year Project / Dissertation / Thesis
• Published: 2019
• Subjects: HF Commerce
• Online Access: http://eprints.utar.edu.my/5151/1/boey1703454.pdf; http://eprints.utar.edu.my/5151/

The objective of this research is to investigate the international travelers experience and perception toward airline service quality. This is utmost important for organizations in this industry to better know how customer experience and perception will emotionally affect customer perception toward...