Investigating Malaysia university student’s online purchase intention towards Korean cosmetic products in Klang valley
This research intends to determine factors that influence university students’ online purchase intention towards Korean cosmetic products in online stores. Survey questionnaires were adapted to collect data and 300 copies of questionnaires have been distributed online to 300 respondents within Klang...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5149/1/FYP_Full_Report.pdf http://eprints.utar.edu.my/5149/ |
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