A comparative study on the determinants of consumer’s behavioural intention to adopt ehailing application: Malaysia vs Singapore
This research investigated the determinants that affect the behavioural intention of hailing users in Malaysia and Singapore. UTAUT model was adopted. The independent variables were performance expectancy, effort expectancy, facilitating conditions, social influences and also perceived risk; and the...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5137/1/cheong1501840lee1605781.pdf http://eprints.utar.edu.my/5137/ |
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