Segmentation of the middle eastern and chinese tourists in Malaysia
Knowing the differences and s imilarities in the two groups of Middle Easterners and China tourists is crucial to provide information for those related in the tourism industry. The purpose of this study is to find the differences and similarities in the demographics, behaviour, psychology, level of...
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| 主要な著者: | , , |
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| フォーマット: | Final Year Project / Dissertation / Thesis |
| 出版事項: |
2017
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| 主題: | |
| オンライン･アクセス: | http://eprints.utar.edu.my/5129/1/teo%2Dwang%2Dlee.pdf http://eprints.utar.edu.my/5129/ |
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