The determinants of intention to use vehicle parking mobile payment application
The introduction of vehicle parking mobile payment application has increased the efficiency and effectiveness of the communities. Although the benefits of adopting mobile marketing are tremendous, the adoption rates among consumer in Malaysia are still at the infancy stage. Therefore, this study aim...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5113/1/FVP_Ayden_and_YY.pdf http://eprints.utar.edu.my/5113/ |
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| Summary: | The introduction of vehicle parking mobile payment application has increased the efficiency and effectiveness of the communities. Although the benefits of adopting mobile marketing are tremendous, the adoption rates among consumer in Malaysia are still at the infancy stage. Therefore, this study aims to develop a conceptual research framework to explore the factors that determine the intention to use vehicle parking mobile payment application in Malaysia. A better understanding of the influential effects in the consumer’s intention to use vehicle parking mobile payment application will benefit the application developers as it is useful in determining their marketing strategy. This research also contributes to the government to have more data and online report on city planning purpose. The independent variables include perceived usefulness, personal innovativeness, social influences and convenience. Intention to use is the dependent of this study. The online survey questionnaire is used to collect data of 200 respondents in Malaysia. Reliability Test, Pearson Correlation, and Multiple Linear Regression analysis are being conducted on the variables of this research. |
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